Mixi Getting Its Butt Kicked By Japan?

Gilhooly, R. (2012, July 25). Why Japan Finally Fell For Facebook. Retrieved from: http://www.newscientist.com/article/mg21528756.400-why-japan-finally-fell-for-facebook.html#.Uz4nmV60ZuY

In “Why Japan finally fell for Facebook” Rob Gilhooly reports about Mixi, a social media network in Japan that has been kicked to the curb by Facebook. It talks about teenagers to young adults that are using Facebook more than Mixi because of the better features that Facebook has that Mixi does not. Gilhooly's purpose is to tell us the differences between Mixi and Facebook and the reason Facebook is winning Japan’s social media network population. The writer claims that Facebook is better because it helps job-seekers get recruited and the openness that it has when mingling with other people on the net. He makes a point of finding facts on how company recruits job seekers on Facebook and how its being used in improving the nation’s connectivity with their actual identity. Gilhooley argues that Mixi has many problems with its unreliable system when it comes to fake user IDs, less freedom than Facebook, and about how it cannot compete with Facebook who is growing in Japan and helping them with natural disasters. The writer gets his facts through people that like Facebook over Mixi, using Nielsen/NetRating’s survey to figure out ratings for Facebook in Japan. He claims that Japanese businesses use Facebook to hire job-seekers with Facebook’s adds. This is important information to look at if you live in Japan and want to understand why you should take advantage of Facebook. Either for your own personal life, if a natural disaster occurs or if your looking for a job, Facebook has what your looking for.